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Introducing Gumly

Mapping, monitoring and improving your customers’ experience.

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Gumly - Helping companies in their experience transformation
Map customers' journeys

Mapping

Map all your customers’ journeys, highlighting interactions and organizing them into macro-flows.

CJ
Search for a individual
ab
cc
sd
ss
af
CJ
Enter the technical data of the proposal
ab
cc
sd
ss
af
CJ
Check the data of the asset to be insured
ab
cc
sd
ss
af
CJ
Select the guarantees
ab
cc
sd
ss
af

Monitoring

Keep track of all your customers’ pain points and opportunities emerged from qualitative and quantitative research.

Track pain points and opportunities
CJ Insurance policy creation
ab
cc
sd
ss
af
Enter personal data
Select search typology
Mark the policy number
Select the individual from the search results
Click on 'find'
Check and complete the vehicle description
Enter the license number of the vehicle to be insured

The user wastes time filling in the search fields

The user has no immediate evidence of the type of subject sought

The user reports the difficulty in identifying / selecting the guarantees during the quotation

The user has no evidence of the price before and after applying the discount

Improving

Design the solutions for each identified problem and keep track of them assigning their priority.

Flow 1
Car insurance policy creation
Pain Points
Great! No pain points!
10
8
6
Users
ab
cc
sd
ss
af
Flow 2
Life insurance policy creation
Pain Points
Great! No pain points!
10
8
6
Users
ab
cc
sd
ss
af
Find solutions and assign priority

Start the experience transformation with Gumly

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Gumly and the experience transformation

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